Travel with Good Chance Creative: A trip to the Central Coast

Jul 26

Here at Good Chance Creative, we’ve found ourselves in a niche of working with primarily wine producers. Wine is a fascinating industry with centuries of history behind every bottle. Working with brands to tell their story is the greatest pleasure, and with these stories comes frequent travel for our team.

We believe that the best stories are told from the ground up, directly at the heart of where they originate, which has brought us on some extremely special trips, most recently to California’s Central Coast for one of our newest clients!

The Magic of Santa Barbara

Traveling for work is something that our team will never take for granted, and bringing the stories to life is where our passion lies. We made our way down to Santa Barbara to execute three days of branded photo and video shoots to supply our team and client with the dreamiest coastal content.

Detailed Planning for Seamless Execution

When we got word that our team would be traveling to Santa Barbara, we immediately got to work on planning to ensure seamless shoot days upon arrival. What this looks like is creating dream mood boards, detailed shot lists, scouting locations, wardrobe styling, timeline planning, and more. This meticulous planning ensures that we can dive into our work when the shoot day comes, and enjoy ourselves while doing it!

Capturing Coastal Elegance

3 days, 3 locations:

This client's overall vibe is coastal, beachy, and laid-back yet luxurious. Our team said… “say less” and made the dreamiest coastal content come to life!

Day 1: Beachside Resort

Our first day on set was at a beachside resort that captured the essence of California’s coast, luxury, and provided us with stunning resort pools. We were able to capture content with endless backdrops and different scenes all from one location. Because not every consumer lives on the coast, this location was able to help us translate that coastal doesn’t always mean beachy.

Day 2: Collaboration with Affinity Creative

Our second day on set was one for the books, as we had the great opportunity to work with the photo, video, and production team at Affinity Creative. Two powerful creative teams came together to create stunning imagery that will be used on social media platforms, the client website, ads, and more. Collaborating with other creative teams is a dream, and this is a day we’re immensely proud of. Our team captured content at a Santa Barbara home that perfectly portrayed the coastal elegance and simple luxury lifestyle that comes with drinking SEAGLASS Wine.

Day 3: All-Day Beach Shoot

Finally, our last day shooting on set was a dream come true. All teams came together for an all-day beach shoot which is where we brought our mood board dreams to life. The weather was perfect with a fog layer that burnt off by the afternoon and evening, leaving us with the perfect send-off sunset. Our team is always down to get dirty or jump in the ocean for the perfect shot. Wet clothes, outfit changes, sandy feet, and true happiness. This kind of energy shines through in all content and is what brings your brand to life– knowing there is life behind it!