Sinegal Estate

Sinegal Estate and their sister brand, Details Wine, were two photography only clients that later became social media clients.

The problem

When Sinegal Estate approached us, they were seeking a partner who could:

Offer full management of their social media channels.
Create ongoing photos and videos of recipes to showcase the diversity of use for Morton & Bassett Spices.
Grow their audience organically.
Post highly engaging content with a fresh brand look and friendlier brand voice.
Support their robust e-commerce market plan for the year with a goal to drive more traffic to the website to encourage spice sales.

Good Chance Creative stepped in and offered the following service to exceed:

Built a consistent and steady posting strategy to increase posting by 329% YOY.
Planned and executed monthly shoots to grab photos and videos to support: new wine releases, team features, vineyard updates, lifestyle moments, food pairings, gift sets, anything from e-comm marketing plan that we felt needed visual support.
Implemented an organic growth approach by engaging on social with their existing community while also commenting and liking non-follower content. In 9 months we saw 68% increase in audience growth YOY, an average of over 200 new followers/month.
Posted share-worthy and high-value content and created more reels on Instagram to reach 1.4 million impressions in just 9 months organically.
Guided by the year’s marketing calendar, we coordinated aligned posting and messaging across stories, emails, and all active social channels every time a promo rolled out. We utilized URLs on stories and Facebook posts to increase post link clicks by 450%.